Behrnes Logo


Vision Statement - It all started with several chili plants in a backyard garden… What to do with all the peppers those two little plants produced? After two years of trial and error in our own kitchens, we created three unique pepper salts, Chipotle, Cayenne and Green Jalapeno which are delicious blends of spices that enhance flavor, blend cultures, and add something extra to any food. Now, our vision is to spice up the lives of all Texans with Behrnes’ Pepper Salts, and then the world!


Chipotle Pepper Salt Customer Profile - There is a rising number of consumers in North America who make food choices based on healthier decisions and include spice and ethnicity in their food choices as well as look to limit sodium and replace it with taste. “With more consumers embracing integrative, preventative wellness… many are turning to these well-known natural products (cayenne, garlic, turmeric) in both their native and in a dietary supplement form…” (Council for Responsible Nutrition). Behrnes’ Pepper Salts are a natural and flavorsome alternative to straight sodium that appeals to the modern American foodie. Behrnes’ Pepper Salts appeal to both men and women who are becoming more discerning grocery shoppers. As such, Behrnes’ Pepper Salts could be a staple grocery item in many Texan households.


Product Qualities - We chose Chipotle, Cayenne and Green Jalapeno peppers for their rich colors, great flavor, distinct heat levels, and health benefits. Our manufacturer buys only the finest cumin, carefully propagated ground garlic, and turmeric which offer a spicy, peppery aroma and taste as well as a brilliant natural coloring. Cayenne promotes heart and circulatory health. Cumin aids digestion. Garlic sustains cardiovascular health and preserves healthy blood pressure. Turmeric is an anti-inflammatory and is touted as a one of Nature’s greatest gifts (NaturalNews June 28, 2013). All of this and packaged in a glass jar instead of plastic.


Production & Design - After finalizing the recipe in our home kitchen we partnered with Pendery's World of Chiles & Spices, The oldest family owned & operated business in Texas®, as our manufacturer. Their reputation for using only the finest ingredients pared well with our goal to produce a pepper salt that we were proud to put our name on the label. We wanted our look to be distinctive which is why we chose the square glass spice bottle. Although glass is priced much higher than plastic, we feel that the safety of glass as well as the look and feel of our product is important to get consumers to be interested in what is inside. Our label and logo were also developed after painstaking hours of trial and error resulting in a rustic, Texan look.


Marketing - As with most small businesses we began selling our products via friends and family. 2013 brought us our first retail location, San Saba Olive Oil Company, in the spring of 2014 we began participating in a local Dallas farmers market. We have been a top seller at the Chi-Omega Mother’s Club booth at Chi-Omega Christmas Market since 2013 each November. We are considered a gift item as well as a condiment are sold widely in the Dallas area. In 2014 we broadened our customer base from a ‘locavore’ phenomenon to Arkansas, Oklahoma and Louisiana at the Dallas Gift Mart and have expanded our unique blend of flavors to the southern market with a distributor Ellis America out of Nashville, TN. In February 2015 we participated in the Central Market Showcase and are in all 9 Central Markets. In 2016 we participated in H-E-B 's Primo Picks Quest for Texas Best competition and were chosen one of 25 finalists and are now in the Cooking Connection of H-E-B Plus! Stores.


Costs & Delivery – Wholesale prices are available for our 4 SKU’s: Cayenne - 7 93573 12944 4, Chipotle - 7 93573 12945 1, Green Jalapeno - 7 93573 12943 7, and 3 Pack gift box - 7 39189 94400 2.


Uses - We started using our pepper salts on eggs, replacing salt and pepper on our table, and ended up using it on EVERYthing. on an apple at 3pm instead of a cup of coffee; on watermelon, popcorn, or grilled corn on the cob; as a Margarita glass rimmer; on the top of your beer; spice up your Bloody Mary or tomato juice; on fish and meat; as a salad dressing boost; or a dry rub for your barbeque... where else…..?



Go Texan.