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Behrnes-Pepper

VISION STATEMENT


It all started with several chili plants in a backyard garden… What to do with all the peppers those two little plants produced? After two years of trial and error in our kitchen, we created a unique blend of spices and pepper that bloomed into our pepper salt blends, Hatch Chipotle, Green Jalapeno Cayenne, Habanero and Carolina Reaper. These delicious blends of spices, enhance flavor, blend cultures, and add either a tame, smoky, fresh, hot, fiery or XXX something extra to any food. Now, our vision is to spice up the lives of all Texans with Behrnes’ Pepper Salts, and then the world!


Behrnes-Pepper

CUSTOMER PROFILE


The global seasoning and spices market size was valued at USD 15.09 billion in 2017. It is likely to progress at a CAGR of 3.9% during the forecast period. Americans, becoming more diverse and bolder, tripled their annual consumption to 3.7 pounds, replacing salt with taste. “With more consumers embracing integrative, preventative wellness… many are turning to these well-known natural products (cayenne, garlic, turmeric) in both their native and in a dietary supplement form…” (Council for Responsible Nutrition). Even restaurants are embracing their customer’s diverse and bold taste preferences by spicing up their products as well as offering spicy options instead of just salt and pepper. Behrnes’ Pepper Salts are a natural and flavorsome alternative to straight sodium that appeals to the modern American foodie. Behrnes’ Pepper Salts appeal to both men and women who are becoming more discerning grocery shoppers. As such, Behrnes’ Pepper Salts could be a staple grocery item in many Texan households.


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PRODUCT QUALITIES

OkieSpice & Trade-Co Sand Springs Oklahoma


We chose Hatch, Chipotle, Green Jalapeno, Cayenne, Habanero and Carolina Reaper peppers for their rich colors, great flavor, distinct heat levels, and health benefits. Our manufacturer buys only the finest cumin, carefully propagated ground garlic, and turmeric which offer a spicy, peppery aroma and taste as well as a brilliant natural coloring. Cayenne promotes heart and circulatory health. Cumin aids digestion. Garlic sustains cardiovascular health and preserves healthy blood pressure. Turmeric is an anti-inflammatory and is touted as a one of Nature’s greatest gifts (NaturalNews June 28, 2013). All of this and packaged in a glass jar instead of plastic.


Behrnes-Pepper

PRODUCTION & DESIGN


After finalizing the recipe in our home kitchen we partnered with Pendery's World of Chiles & Spices, the oldest family owned & operated business in Texas®, as our manufacturer. Their reputation for using only the finest ingredients pared well with our goal to produce a pepper salt label that we were proud to put our name on. We wanted our look to be distinctive which is why we chose the square glass spice bottle. Although glass is priced much higher than plastic, we feel that the safety of glass, as well as the look and feel of our product is important to get consumers to be interested in what is inside. Our label and logo were also developed after painstaking hours of trial and error which resulted in a final rustic, Texan look.


HEB Quest for TX Best Photo

Behrnes-Pepper

MARKETING


As with most small businesses we began selling our products via friends and family.

  • 2013 brought us our first retail location, San Saba Olive Oil Company, in the spring of 2014 we began participating in the Saint Michael's Farmers Market and are there almost every Saturday 8-12.
  • We are considered a gift item as well as a condiment and are sold in 15 states as well as having customers in Switzerland and Finland because of our presence in the Dallas Market Center's Gourmet Market, on Faire.com behr.faire.com and in country fairs and markets in a 3 state area.
  • Since February 2015 when we participated in the Central Market Showcase, we are in all 10 Texas Central Markets are spicing up peoples lives far and wide.


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COSTS & DELIVERIES


For wholesale prices Email jan.olavarri@gmail.com for a price sheet. *Delivery time could be 24 hours to 30 days depending on the size of your order.


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USES


We started using our pepper salts on eggs, replacing salt and pepper, and now we ended up using it on EVERYTHING! On an apple at 3pm instead of a cup of coffee; on watermelon, popcorn, or grilled corn on the cob; as a Margarita glass rimmer; on the top of your beer; spice up your Bloody Mary or tomato juice; on fish and meat; as a salad dressing boost; or a dry rub for your barbeque... where do you need a little something else…..?


Check out our facebook page for future events and Instagram for mouth watering ideas..#behrnesyourshot



Go Texan.